A lot has changed in 10 years.
That’s how long it’s been since I first wrote about the idea I later dubbed “giftonomics”: an idea that was an answer to a struggle I was having at work, that later took years of writing and editing to bring to a publication, and now still rings in the back of my head every day.
The entire premise of giftonomics is that work exists as a way for man to discover himself - to self-realize. So work itself is critical to someone’s ability to, well, be a someone.
In the last 10 years, we’ve seen several escalations by those who would see work as a means to an end or altogether a waste of time - the most imminent being artificial intelligence (AI).
With the adoption of AI, there has been a renewed obsession with efficiency - kind of like what happened in the industrial revolution. And this efficiency obsession comes with a loss of much of what giftonomics stands for.
So I’m back with a reboot.
The first publication of giftonomics (a short book I’ve since taken out of circulation) went pretty hard into why it made sense - theology and philosophy. A real snooze fest for anyone trying to put it into practice.
So this next wave will be about the principles of giftonomics, practical ways to implement them, and real life struggles doing that.
Thanks for reading.